Startup School: Building your roadmap to credibility and business model

Steve Blank and Alexander Osterwalder come together to create a neat way for creating your roadmap to credibility. The questions you have to ask as well as answer so that your business model can get to the next stage.

Starting up, we need a framework or a mind map to build a task list. The framework shared by Alex and Steve does just that by focusing on the core hypothesis that you need to test, the market product fit you need to confirm and the User/Payer pitch you need to document. The two of them have gone out and said and done everything that you need to get started.

Go forth, test and build.

Here is Alex’s original presentation that walks through his framework.

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Startup School: Understanding Customers, Painting your Mona Lisa or who is the hero in your movie?

Who is the Hero in your movie/pitch? No it is not you, nor the investor, nor the product. Your pitch is best delivered in third person and the pain your are documenting is the pain of the customer. And the story you really want to tell is the how badly he or she wants this pain to get fixed, addressed, nuked and neutralized. Somewhere in there, maybe towards the end is space for production credits (your profile) and maybe a sexy placement for your product (showing the hero using it in exactly the right context and scene where the audience is aware of the sub text and would love the usage). But all of that comes later; this movie is primarily about your customer.

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