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Category Archives: founders

Startup Founders and Failure – The crash course is back.

Startup Founders and Failure. After a break of thirteen years I finally agreed to teach the Startup Founders and Failures Crash Course in the full 12 week format at Habib University this year. The course uses a failure based framework to teach startup founding teams

On rational thinking. Rationality is overrated.

Rationality is overrated. On rational thinking. A few months ago I was asked to address an audience of budding actuaries. As I spoke to them about model building, I touched upon the fatal attraction of rationality in making bigger choices and decisions. Of how it deceives

Producing great marketing videos. A short case study

Building a great marketing video. A case study How do you put together a great marketing video? Are there any simple rules and tips that can help you get your message across? How is it different from writing copy for your bill board advert, putting

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