5 mins read You know that it’s the right time and you have the right idea when you can write 10 pages about your customer’s persona. Then link that persona to a product, service, attribute combination that gives you some idea of the pricing power of (ideally) each feature or at least the product in total.
2 mins read In 1997, walking on Oxford Street in London I accidently stumbled upon the newly opened Borders book store. It was
2 mins read Starting up, we need a framework or a mind map to build a task list. The framework shared by Alex and Steve does just that by focusing on the core hypothesis that you need to test, the market product fit you need to confirm and the User/Payer pitch you need to document.
6 mins read Who is the Hero in your movie/pitch? No it is not you, nor the investor, nor the product. Your pitch is best delivered in third person and the pain your are documenting is the pain of the customer. And the story you really want to tell is the how badly he or she wants this pain to get fixed, addressed, nuked and neutralized. Somewhere in there, maybe towards the end is space for production credits (your profile) and maybe a sexy placement for your product (showing the hero using it in exactly the right context and scene where the audience is aware of the sub text and would love the usage). But all of that comes later; this movie is primarily about your customer.
10 mins read Once upon a time in a different world, the profitability generated by regional banks in the union of city states known as the Emirates surpassed the combined profitability of the same banks in India, Pakistan, Sri Lanka and Bangladesh.
The year was 2006. I had just stepped into the treasury of one of the largest banks in the Middle East. The treasurer I was meeting was a referred lead. Our conversation started of pleasantly, but then I mentioned that I built and sold risk systems for a living
< 1 min read Agnes recently did a lot of work in putting together a short course on correlations from a risk and trading