Microsoft Catalyst Program: Entrepreneurial training for students and graduates
4 mins read We started off the day with a review of the three challenges of starting and running a business. The first is the Stage one decision linked to opportunity cost and how that keeps on growing as we mature and succeed in life. The second challenge is launching the product or business challenge and the reason why we fail here is because we get products, pricing, selling or shipping wrong. The final challenge is the growth and expansion challenge where well established businesses comfortable and successful in one arena stumble and fail as they opt to grow and expand in newer markets