Case Studies Data Analysis Editors Choice FinanceThe Disney Marvel MCU profitability paradox? May 19, 2019December 3, 2019 11 mins read time How much money did Disney make from the Marvel cinematic universe (MCU)? USD 21 billion, 16.5 or 5? How does that compare to WB/DC or Lucas Films? Who was the architect of this adventure? How did it all come about?