5 mins read You know that it’s the right time and you have the right idea when you can write 10 pages about your customer’s persona. Then link that persona to a product, service, attribute combination that gives you some idea of the pricing power of (ideally) each feature or at least the product in total.
2 mins read Starting up, we need a framework or a mind map to build a task list. The framework shared by Alex and Steve does just that by focusing on the core hypothesis that you need to test, the market product fit you need to confirm and the User/Payer pitch you need to document.
6 mins read Who is the Hero in your movie/pitch? No it is not you, nor the investor, nor the product. Your pitch is best delivered in third person and the pain your are documenting is the pain of the customer. And the story you really want to tell is the how badly he or she wants this pain to get fixed, addressed, nuked and neutralized. Somewhere in there, maybe towards the end is space for production credits (your profile) and maybe a sexy placement for your product (showing the hero using it in exactly the right context and scene where the audience is aware of the sub text and would love the usage). But all of that comes later; this movie is primarily about your customer.
2 mins read In the 5 years I have been teaching the Entrepreneurship course at the SP Jain Campus in Dubai we have
< 1 min read Jawwad Farid and Jehan Ara walk through common questions startups ask themselves while starting up. From ideas to people, from plans to executive summaries. We review what it takes to become a Entrepreneur, how do you move beyond your great idea, building a team, an executive summary and do you really need a business plan.
4 mins read (If you are here because of Sal Khan – Khan Academy screen recording recipe and you want to do it