Valuation Distribution

Financial Modeling Lessons for startups.

5 mins read 5 financial modeling lessons for startups. Models as thinking tools. Focus on questions, not answers. Why, not how. Add complexity in stages. Build dynamic models

Launch runway

A launch Case Study

16 mins read How we beat our internal order and sales forecasts by thinking through the launch of Founder Puzzles.

Product Launch


14 mins read Product launch lessons from the trenches.

Estimating Market Size - Let me count the ways

Estimating market size

20 mins read What are the seven deadly sins of estimating market size? What can you do as a founder or startup to do a better job?