Price to Sales & Valuation

6 mins read The Price to Sales ratio is a valuation measure for assessing if a company is over-/ undervalued. It is a valuable screening tool to flag investments for additional deep dive investigation.

Valuation Distribution

Financial Modeling Lessons for startups.

5 mins read 5 financial modeling lessons for startups. Models as thinking tools. Focus on questions, not answers. Why, not how. Add complexity in stages. Build dynamic models

Modelling Growth in a Pandemic

11 mins read Modelling growth for founders and startups When building financial models founders often get growth and downside risk wrong. Our horizons

Launch runway

A launch Case Study

16 mins read How we beat our internal order and sales forecasts by thinking through the launch of Founder Puzzles.

Product Launch


14 mins read Product launch lessons from the trenches.